Cashing In on Cricket: How Swiggy & OLA Mastered the IPL Playbook and What Other Brands Can Learn
Indian marketers are discovering an exciting new playground in the hugely popular Indian Premier League, short-form cricket tournament, thanks to digital innovation. Brands like Swiggy and OLA have observed that the key to success lies in conn..
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Could ‘Paraparticles’ Rewrite the Quantum Playbook?
A new theoretical framework on the presence of ‘paraparticles’ is set to revolutionise our understanding of physics and quantum states, differing markedly from the familiar fermions and bosons. When these quasiparticles enter the f..
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Extraterrestrial Whispers Hit Earth
NASA’s James Webb Telescope has just opened the door to the tantalizing possibility of extraterrestrial life – a discovery met with a wide mixture of skepticism and excitement and going far beyond the scientific community. Though confi..
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How Global Automakers Are Strategically Navigating US Tariffs
The announcement by President Donald Trump of a hefty 25% tariff on vehicles made outside the U.S. has triggered a significant shift, compelling global car manufacturers to rethink not just where they produce their vehicles, but also how they ..
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Global Companies Face US$1.2-Trillion Climate Risk
The summer of 2025 will perhaps set new records in extreme heat. Climate change is exacting a huge financial toll on companies. Per estimates by S&P global companies face a US$1.2-trillion climate risk. The S&P Global Market Intelligen..
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How RAG is Changing the AI Game
Whether you’re eight or eighty, if you’ve ever used generative AI, you’re probably amazed by its extraordinary potential to create. However, it is that very skill for fabrication that can jeopardize accuracy and sometimes, raise ..
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Open Innovation’s Cybersecurity Reckoning
Artificial Intelligence, surging at a pace unprecedented, is today accelerating Open Innovation to heights unseen. This potent genie does, however, come with a Faustian twist: an increase in novel and intricate cyberthreats. Overlooking strong..
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Renegotiating Contracts to Counter the Tariff Turbulence
Enterprises across the world are rushing to redraft contracts with their suppliers and buyers to de-risk their businesses from the uncertainties of a global trade war triggered by US tariffs and countermeasures from other nations. Companies ac..
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The Indispensable Independence of Central Banks
Central banks are indispensable organizations negotiating economic instability in a world of rising tariffs, market volatility and structural issues like aging populations, growing debt, and climate change. Given how the global economic landsc..
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The world economy is on a recessionary trajectory- UNCTAD
A detailed scan of major global agencies from World Trade Organization to World Bank, IMF, Asian Development Bank reveals a sharp decline in economic growth projections across the world in the wake of the massive tariff turbulence unleashed by..
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