Prasenjit Das Purkayastha is one of India’s most prominent market researchers with leadership stints at Nielsen (Associate Director & Branch Head, Kolkata) and IMRB International (Group Business Director).

He brings decades of expertise in consumer research across industries including Media, Personal Care, Cigarettes, Paints, Telecom, Banking, and Finance.

At Praxis, he teaches Marketing Research and Analytics, while also consulting and training corporates in consumer behavior research and marketing decision-making.