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Prof. Prasenjit Das Purkayastha

Guest faculty

Market Research | Consumer Insights | Analytics | Media | Personal Care | Finance

Detailed story

Prasenjit Das Purkayastha is one of India’s most prominent market researchers with leadership stints at Nielsen (Associate Director & Branch Head, Kolkata) and IMRB International (Group Business Director).

He brings decades of expertise in consumer research across industries including Media, Personal Care, Cigarettes, Paints, Telecom, Banking, and Finance.

At Praxis, he teaches Marketing Research and Analytics, while also consulting and training corporates in consumer behavior research and marketing decision-making.

Education

M.Sc

Jadavpur University

M.Sc

Jadavpur University

PGDM

Goa Institute of Management (GIM)

PGDM

Goa Institute of Management (GIM)

Experience

Faculty

Praxis Tech School

Faculty

Praxis Tech School

Associate Director

Nielsen Customized Research

Associate Director

Nielsen Customized Research

Group Business Director

IMRB International

Group Business Director

IMRB International

Consultant & Trainer

Marketing Analytics & Research

Consultant & Trainer

Marketing Analytics & Research

Publication

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Learn from Expert Faculty & Industry Leaders

Learn from Expert Faculty & Industry Leaders

Master future-ready skills from industry leaders, experienced faculty and work on real-world projects.
Master future-ready skills from industry leaders, experienced faculty and work on real-world projects.

Dr. Sourav Saha

Dean of Academics and Director of Data Science

Worked at

Sourav, a Machine Learning professional turned educator, has 20+ yrs in analytics, consulting & R&D. An FPM from IIM Calcutta, he designs impactful AI-driven programs and applies tech for social good.

Prof. Charanpreet Singh

Co-founder & Professor

Worked at

Charanpreet, (IIT K & Iowa MBA) brings 20 yrs of corporate experience across steel, consulting & IT. A Chevening Scholar, co-founder of Praxis, he blends industry insights with teaching at leading B-schools.

Dr. Prithwis Mukerjee

Director

Worked at

Engineer, educator & imagineer, Dr. Prithwis blends tech with business. Ex-IBM & IIT KGP professor, now Director at Praxis, he pioneers in data, big tech trends & authorship in Python, AI & sci-fi.

Dr. Sourav Saha

Dean of Academics and Director of Data Science

Worked at

Sourav, a Machine Learning professional turned educator, has 20+ yrs in analytics, consulting & R&D. An FPM from IIM Calcutta, he designs impactful AI-driven programs and applies tech for social good.

Prof. Charanpreet Singh

Co-founder & Professor

Worked at

Charanpreet, (IIT K & Iowa MBA) brings 20 yrs of corporate experience across steel, consulting & IT. A Chevening Scholar, co-founder of Praxis, he blends industry insights with teaching at leading B-schools.

Dr. Prithwis Mukerjee

Director

Worked at

Engineer, educator & imagineer, Dr. Prithwis blends tech with business. Ex-IBM & IIT KGP professor, now Director at Praxis, he pioneers in data, big tech trends & authorship in Python, AI & sci-fi.